Events House have worked with F1 for over 10 years, continuously producing new and exciting activations to fulfill F1’s strategy of engaging members of the public across all race locations, every year, across the world. Our brand activations include Simracing, Pitstop Challenge, Driver Selfie, Podium, Trophy, Giant Helmet, F1 Show Car and This is F1 4D each with their own story of evolution. We also deliver three activations developed by F1 to complement the existing activations: Blast Lane, Virtual Pit Tours and Paint Shop. These are managed and delivered by our expert events team at 23 races on the F1 calendar.

Leading into 2024 we have five permanent Global kits to service the complex F1 race calendar before us. The in-market kits include but are not limited to the UAE, Americas, European and Australasia regions. Over the years F1 has experienced enormous growth and exponential popularity especially since the release of Drive to Survive back in 2019. Since then, we have evolved beyond our original offering and what was then known as the F1 Gamezone has now become the F1 Fanzone, with many of our longstanding activations transforming within it. Since the world reopened following lockdown, the events industry has skyrocketed to new heights, and we have expanded our offering beyond anything produced in the past; in order to accommodate the growing popularity of F1 and engage more fans than ever. Having serviced 190+ races over the last ten years, we are always looking for new and innovative ways to bring the F1 experience to its audience.